Mitch Joel is a futuristic marketing genius! I read his book in 3 days and have never taken so many notes and actions from a single book in my life. Well me and my angel assistants Tara banana and Radha rabbit have tasks as long as our arms to work through!
The concept Joel sings throughout his bible for marketing is that everyone is connected. It’s so yogic, I love it! Joel illustrates how businesses have to dig deeper, become more personal and get real if they want to survive in this modern era of technology. The concept that we are becoming more disconnected due to mobiles, computers and the like couldn’t be further from the truth, it actually makes us closer if we dare to tune in and open up!
The challenge is to ensure that you and/or your business is unique, informative and useful or you will get lost with the other million bits of information floating in cyberspace. I highly recommend this book to all entrepreneurs and marketing managers wanting to be able to sustain in a fast changing world of information and consumer behaviors.