As you maybe able to tell I love movies and documentaries with inspiring women and here is another favorite of mine about Elizabeth Arden and Helena Rubinstein who are, maybe, the most important makeup moxies who ever lived.
In a time when makeup was worn mostly by prostitutes and performers, these two women transformed the way women wear makeup and think about ourselves. Even more importantly, these women blew gender roles out of the water to rock the business world. Their colourful marketing, branding and product concepts where innovative and inspiring.
This documentary set in the 1930s showcases their lives, rivalry and how they conducted business including regular yoga and Pilates practices in their day spas. They created a holistic approach to beauty and a new way to live for western women.